Adult Incontinence

The Basics. Five things to remember.

The basic 5 things to remember

  • The average AI shopper purchases 3-4 times a month, which means he makes frequent visits to the store and buys product on a regular basis
  • Only 2 in 10 sufferers use speciality products. This is due to product disappointment in the past, embarrassment and lack of clarity. Education and recommendations by pharmacists and pharmacy staff is a key source of information
  • 72% of AI shoppers want information about the product at shelf to aid self-selection. Clear POS will help her understand the category
  • Some shoppers feel embarrassed and reluctant to spend more time than absolutely necessary at the fixture. By simplifying the selection process within AI, she will be able to find the right product in a quick and efficient manner
  • Heavy absorbency (+6 drops) is the fastest growing segment within the AI Category, so ensure to stock up on these products

For the latest Adult Incontinence Planograms 

Two variants for small to large pharmacies



Read all the latest category and product news stories from Procter & Gamble. Hear about brand innovation, marketing activity and shopper insight that can help you maximise category sales and keep your customers coming back time and time again.

- Health & beauty, Baby care, Adult Incontinence, grooming and oral care


ShelfHelp is a one-stop shop for category advice from brand leaders P&G, helping community pharmacists to maximise their OTC sales up and down the country.

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