Adult Incontinence

The recommended layout for your pharmacy.

Adult Incontinence products should be located at the far right-hand side of the Femcare fixture. Within brand blocks, shelve the AI segments (Liners / Pads, Pads+/Pants) in increasing order of protection from top to bottom (vertical layout) or left to right (horizontal layout) to make the selection process easier for the shopper.

Colour plays a vital role in finding the correct AI product, so keep this in mind when laying out your shelves.

Click below to find and download the ideal planogram for your pharmacy.

1m x 3 Shelf

1m x 7 Shelf

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To view and download the ideal planograms for your store please click below to sign up or login.


Read all the latest category and product news stories from Procter & Gamble. Hear about brand innovation, marketing activity and shopper insight that can help you maximise category sales and keep your customers coming back time and time again.

- Adult Incontinence.


ShelfHelp is a one-stop shop for category advice from brand leaders P&G, helping community pharmacists to maximise their OTC sales up and down the country.

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