Adult Incontinence

The latest shopper insights.

Set up your AI fixture in a way that gives maximum visibility to your offering.  To this end, we recommend using the Incontinence category signpost brand, Tena, to clearly mark the AI fixture within your store. Research has shown that 65% of AI pads users have an increased need to feel more secure when away from home, which means that there is an opportunity to educate customers on the benefits of upgrading to a quality product with high absorbency.  Since Always Discreet launched, the category has grown in volume and has become more premium. 


For the latest Adult Incontinence Planograms 

Two variants for small to large pharmacies



Read all the latest category and product news stories from Procter & Gamble. Hear about brand innovation, marketing activity and shopper insight that can help you maximise category sales and keep your customers coming back time and time again.

- Health & beauty, Baby care, Adult Incontinence, grooming and oral care


ShelfHelp is a one-stop shop for category advice from brand leaders P&G, helping community pharmacists to maximise their OTC sales up and down the country.

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