Adult Incontinence

Make more from Adult Incontinence.

As many as 1 in 3 women aged over 18 in the UK suffer from adult incontinence, varying from light to heavy levels.  As a result, AI is a very large category with a £24.5 million turnover in the Pharmacy sector, accounting for 22% of the total UK AI market.  One of the most important things to remember is that customers are looking for a discreet shopping experience and product recommendations that are tailored to their unique, individual needs.  Your pharmacy is the ideal place to offer both.

For the latest Adult Incontinence Planograms 

Two variants for small to large pharmacies



Read all the latest category and product news stories from Procter & Gamble. Hear about brand innovation, marketing activity and shopper insight that can help you maximise category sales and keep your customers coming back time and time again.

- Health & beauty, Baby care, Adult Incontinence, grooming and oral care


ShelfHelp is a one-stop shop for category advice from brand leaders P&G, helping community pharmacists to maximise their OTC sales up and down the country.

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