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Baby Care

The Basics. Five things to remember.

The Basics 5 things to remember:

  • Over 80% of parents have a clear idea of the brand and variant before purchasing, making it extremely important to stock the best-selling brand Pampers Baby Dry
  • Nappies are a highly planned purchase category, so the right range of brands and sizes is essential
  • Parents want their product to be available and easy to find, arranged on an organised fixture with information and advice as they need it
  • Parents continue to look for a product that suits their baby’s needs, such as bigger nappies for bigger babies
  • When mothers have a baby, they reduce the number of stores they visit and expect a lot more from the stores that they keep, being less forgiving when it is not right