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Baby

The Basics. Five things to remember.
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The basic 5 things to remember

  • One third of all convenience shoppers buy nappies, therefore offering a core range is essential
  • Mums that shop Baby Care in convenience stores are doing so as a distress purchase. Ensure you are stocking all nappy sizes within a franchise before adding bigger pack sizes
  • Make sure your shelves are kept full and clearly layout your fixture by subcategory & brand i.e. Nappies - Pampers New Baby, Active Fit, Baby Dry and Wipes
  • Site Baby Care near to Health & Beauty. Mums often need products from both categories so there is an opportunity to encourage impulse and cross-category purchases.
  • Mums can’t get by without Nappies, Baby Milk and Baby Food. These are the key subcategories that should be stocked if there is limited space

For the latest Baby Planograms Read More

Four variations for small to large stores

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Read all the latest category and product news stories from Procter & Gamble. Hear about brand innovation, marketing activity and shopper insight that can help you maximise category sales and keep your customers coming back time and time again.

- Laundry, Homecare, Baby and Health & Beauty news.

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