The recommended layout for your store.

Mums often shop for Baby Care and Health & Beauty products in the same visit. Ensure you are displaying the categories next to each other to encourage last minute purchases.

When purchasing nappies, shoppers tend to look for their favourite brand first, and then nappy size. Make the shopping experience easier for your customer by blocking by subcategory, brand and then by size.
Click below to find and download the ideal Babycare planogram for your store

1m x 1 Shelf

1m x 3 Shelf

1m x 5 Shelf

2m x 5 Shelf


Read all the latest category and product news stories from Procter & Gamble. Hear about brand innovation, marketing activity and shopper insight that can help you maximise category sales and keep your customers coming back time and time again.

- Laundry, Homecare, Baby and Health & Beauty news.



ShelfHelp is a one-stop shop for category advice from brand leaders P&G, helping independent retailers to maximise the potential in their stores up and down the country.

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