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Baby

The latest shopper insights.
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Our research shows that nappy size is more important than variety of brands. Babies stay in different nappy sizes different amounts of time. Sizes 4-5+ are most often shopped as babies will use these the longest. Retailers should ensure they are stocking these key sizes and consider bigger pack offers too.

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For the latest Baby Planograms Read More

Four variations for small to large stores

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Read all the latest category and product news stories from Procter & Gamble. Hear about brand innovation, marketing activity and shopper insight that can help you maximise category sales and keep your customers coming back time and time again.

- Laundry, Homecare, Baby and Health & Beauty news.

LATEST NEWS

PAMPERS PREEMIE

ShelfHelp is a one-stop shop for category advice from brand leaders P&G, helping independent retailers to maximise the potential in their stores up and down the country.

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