Make more from Baby.

Over half a million households bought a baby product in a convenience store in the last 12 months. More parents than ever are using convenience as a top-up to their weekly shop, and nappies are one thing they will usually run out of and need in a hurry. So there’s a big opportunity to provide a core range of nappies for distress purchases in the channel.

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Four variations for small to large stores



Read all the latest category and product news stories from Procter & Gamble. Hear about brand innovation, marketing activity and shopper insight that can help you maximise category sales and keep your customers coming back time and time again.

- Laundry, Homecare, Baby and Health & Beauty news.


Pampers and UNICEF announce 11 years of partnership

ShelfHelp is a one-stop shop for category advice from brand leaders P&G, helping independent retailers to maximise the potential in their stores up and down the country.

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