The Basics 5 things to remember:
- An average woman spends 28 seconds at the Femcare fixture before making a purchase or walking away. So product merchandising and visibility is vital
- Femcare is a category with high brand loyalty. 67% always buy the same brand regardless of what is on promotion
- Women want to know what is new and what product is right for them at the shelf. So ensure that you offer compelling information and maximise visibility of new products.
- Some women feel too embarrassed to ask for advice when buying Femcare products, which means that they will rely solely on the information and guidance provided at the fixture to find the desired product
- Failure to create a shopper friendly fixture layout and range will lead to a decline in sales