When planning your shelves, allocate the brand and segment space in line with the volume share; i.e. the more you sell of a certain brand and product, the more space it should be given on your fixture. Decide if you want to make Female Adult Incontinence a part of the Femcare fixture, however be aware that there is a possible risk of brand confusion. If possible, place the Femcare shelves as far away from the male toiletries section as possible.
On shelf, arrange products from the lightest (left hand side) to the heaviest (right hand side) absorbency. Shelve products by brand, and then by sub-segment within the brand.