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Grooming

The Basics. Five things to remember.

The Basics 5 things to remember:

  • The facial hair trend is continuing, so ensure you stock a styling or beard trimming offering
  • Female Grooming is the fastest growing Health and Beauty category in the UK, so stock a clearly marked Female range to capitalise on this growth
  • Site razors next to preps and blades to create regime purchase and help increase basket spend
  • Position razors and shave preps on counter units to create impulse purchase and drive trial with consumers
  • Having grooming products on open sale can increase sales by up to 60%, so ensure that the category is on self-selection