The recommended layout for your pharmacy.

Create a dedicated “Male Zone” in store for easier shopper guidance.  Site the category close to the counter and place razors on the top shelf to combat shoplifting.  The corresponding blade should be put directly underneath the razors to encourage cross purchasing.  Ensure that the category is as far away from Femcare as possible in order not to deter male or female shoppers.  Allocate shelf space for sub categories and brands according to their value share.      

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