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Hair Care

The Basics. Five things to remember.

5 things for you to remember:

  • The population is ageing, which means that there is an increasing need for hair colour
  • 1.7billion people have scalp or dandruff issues yet are not buying an anti-dandruff product, so ensure you have these medicated SKUs in store
  • Hair Care in Pharmacy is not a destination category and is often bought on impulse. This is why visibility in store is important to help drive sales
  • Secondary siting is very important for this category as 80% of volume is sold on promotion, so use this to drive impulse purchase
  • Hair Care is a low loyalty category. 85-90% of consumers buy a different brand to what they bought last time