Hair Care

The Basics. Five things to remember.

5 things for you to remember:

  • 76% of shoppers use signpost brands to navigate the fixture, so make sure you stock the best-selling brands
  • Secondary siting is very important for this category as 80% of volume is sold on promotion, so use this to drive impulse purchase
  • 7billion people have scalp or dandruff issues yet are not buying an anti-dandruff product, so ensure you have these medicated SKUs in store
  • Customers prefer to buy different types of hair care product (e.g. shampoo and conditioner) from one brand. So if space is tight, it’s best to offer different product types from just one or two brands
  • Hair Care is a low loyalty category. 85-90% of consumers buy a different brand to what they bought last time


Read all the latest category and product news stories from Procter & Gamble. Hear about brand innovation, marketing activity and shopper insight that can help you maximise category sales and keep your customers coming back time and time again.

- Health & beauty, Baby care, Adult Incontinence, grooming and oral care


ShelfHelp is a one-stop shop for category advice from brand leaders P&G, helping community pharmacists to maximise their OTC sales up and down the country.

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