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Hair Care

The recommended layout for your pharmacy.
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Customers shop by end benefit, e.g. added shine, repair, anti-dandruff, etc. They also use signpost brands to navigate the fixture, i.e. brands that are well known and that they immediately recognise, such as Pantene and Herbal Essences.

Sales rates of products sighted at hip to eye level are 40% higher than products that are located on the bottom shelf.

Click below to find and download the ideal Hair Care planogram for your pharmacy.


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Read all the latest category and product news stories from Procter & Gamble. Hear about brand innovation, marketing activity and shopper insight that can help you maximise category sales and keep your customers coming back time and time again.

- Health & beauty, Baby care, Adult Incontinence, grooming and oral care

LATEST NEWS

ShelfHelp is a one-stop shop for category advice from brand leaders P&G, helping community pharmacists to maximise their OTC sales up and down the country.

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