Whether a shopper is a frequent or an occasional cleaner, they will need the right products to do the job. So a core range of best-selling, well-known brands offers the best chance of a solid return on investment, whatever the size of store.
Household products can sometimes be a last-minute purchase, playing directly into the hands of convenience retailers. The average category shopper visits her local store 4 times a week, spending £9.72 per trip. Retailers that ensure they have a well-stocked Home Care aisle with leading brands are in a great position to make the most of the growth opportunities available.