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Bold introduces Irresistible Scents for bigger sales

  •  18/01/2017
  •  Bold,Fabricare,Laundry

Bold 2in1, one of P&G’s leading fabric care brands, is introducing two new Irresistible scents to its range of detergents. Available now, the new variants target fragrance lovers, who are the heaviest category spe...

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Gillette launches its new 'Every Story Has A Face' global campaign

  •  07/12/2016
  •  Gillette,Male Grooming,Star Wars,Rougue One

Ahead of the global release of Rogue One: A Star Wars Story, the first standalone Star Wars film, two of the world’s most iconic consumer brands are bringing to life the stories that live behind every face. Gillette, ...

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New Christmas Party campaign shows how Tampax Compak Pearl protects better against leaks than other tampons

  •  07/12/2016
  •  Tampax,Femcare,Tampax Compak Pearl,Christmas Party

As the Christmas party season kicks off, Procter & Gamble (P&G) is showing how ‘life looks great with Tampax’ in its latest national media campaign for the UK’s leading tampon brand. Targeting 16-34 year olds,...

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Paul O’Grady teams up with Febreze to tackle

  •  25/11/2016
  •  Febreze,#12Stinks,#PaulOGrady

P&G has rolled in one of the nation’s favourite comedians, Paul O’Grady and the The London Community Gospel Choir to drive sales of its best-selling, odour-eliminating brand, Febreze this Christmas. The festive pa...

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Always Sensitive: Soft Like Cotton Protection

  •  27/10/2016
  •  Always,Always Sensitive,Femcare

Always Soft & Fit is being rebranded as Always Sensitive to explicitly promote the product’s cotton-like comfort and launch a modern look with brand new packaging, distinctively designed to appeal to the brand’s y...

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Pampers and UNICEF announce 11 years of partnership

  •  13/10/2016
  •  UNICEF,Pampers,babycare

P&G’s market-leading nappy brand Pampers has partnered with UNICEF for the 11th consecutive year. Today, celebrity mum and former Girls Aloud singer Kimberley Walsh launches the new ‘Amazing Babies’ cam...

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P&G introduces new PMP formats to help convenience stores boost laundry sales

  •  16/09/2016
  •  Ariel,Bold,Fairy,price-marked-pack

Procter & Gamble (P&G) has released three new price marked packs (PMPs) for its popular laundry brands, Ariel, Bold and Fairy. The latest PMPs, which all have an RRP of £1.99, signal P&G’s continued suppor...

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P&G Works Miracles With New Flash A-ha TV Campaign

  •  10/08/2016
  •  Flash

P&G’s market-leading homecare brand, Flash, has released a brand new advertising campaign featuring the iconic Queen song, ‘Flash’. The TV and radio adverts will run until the end of the year.  They show how Flash...

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P&G a cut above the rest with Herbal Essences ‘free haircut’ promotion

  •  08/08/2016
  •  Herbal Essences

Procter & Gamble (P&G) is boosting consumer awareness of its Herbal Essences brand with a ‘Free Haircut’ promotion this summer.  Running from now until 31st October, the initiative enables shoppers ...

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Always partners with Olympic gold medallist Laura Trott in new #LikeaGirl campaign

  •  01/08/2016
  •  Always,#LikeAGirl

In the lead-up to the 2016 Olympics, Always, the UK’s No.1 Femcare brand from P&G, has partnered with British cycling star and Olympic gold medallist, Laura Trott for its Keep Playing #LikeAGirl campaign. As part ...

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Recent News

Stores set for lightning sales with new reduced price flash PMP

Flash, the market-leading homecare brand from Procter & Gamble (P&G), has reduced the pri...

P&G hosts inaugural ShelfHelp forum to help retailers win in convenience

P&G has reaffirmed its commitment to the convenience and impulse channel by hosting its first...

Always Myfit: a range for every woman

Always®, the number one femcare brand from P&G, is revolutionising the way women purchase pad...

New Flash formula set to make homecare sales fast as lightning

Flash, the market-leading homecare brand from Procter & Gamble (P&G), is introducing brea...

Pampers launches its smallest ever nappy for premature babies in the UK

Pampers is continuing its commitment to the happy, healthy development of every baby in the UK, i...