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Paul O’Grady teams up with Febreze to tackle

  •  25/11/2016
  •  Febreze,#12Stinks,#PaulOGrady

P&G has rolled in one of the nation’s favourite comedians, Paul O’Grady and the The London Community Gospel Choir to drive sales of its best-selling, odour-eliminating brand, Febreze this Christmas. The festive pa...

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Always Sensitive: Soft Like Cotton Protection

  •  27/10/2016
  •  Always,Always Sensitive,Femcare

Always Soft & Fit is being rebranded as Always Sensitive to explicitly promote the product’s cotton-like comfort and launch a modern look with brand new packaging, distinctively designed to appeal to the brand’s y...

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Pampers and UNICEF announce 11 years of partnership

  •  13/10/2016
  •  UNICEF,Pampers,babycare

P&G’s market-leading nappy brand Pampers has partnered with UNICEF for the 11th consecutive year. Today, celebrity mum and former Girls Aloud singer Kimberley Walsh launches the new ‘Amazing Babies’ cam...

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P&G introduces new PMP formats to help convenience stores boost laundry sales

  •  16/09/2016
  •  Ariel,Bold,Fairy,price-marked-pack

Procter & Gamble (P&G) has released three new price marked packs (PMPs) for its popular laundry brands, Ariel, Bold and Fairy. The latest PMPs, which all have an RRP of £1.99, signal P&G’s continued suppor...

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P&G Works Miracles With New Flash A-ha TV Campaign

  •  10/08/2016
  •  Flash

P&G’s market-leading homecare brand, Flash, has released a brand new advertising campaign featuring the iconic Queen song, ‘Flash’. The TV and radio adverts will run until the end of the year.  They show how Flash...

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P&G A Cut Above The Rest With Herbal Essences ‘Free Haircut’ Promotion

  •  08/08/2016
  •  Herbal Essences

Procter & Gamble (P&G) is boosting consumer awareness of its Herbal Essences brand with a ‘Free Haircut’ promotion this summer.  Running from now until 31st October, the initiative enables shoppers ...

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Always partners with Olympic gold medallist Laura Trott in new #LikeaGirl campaign

  •  01/08/2016
  •  Always,#LikeAGirl

In the lead-up to the 2016 Olympics, Always, the UK’s No.1 Femcare brand from P&G, has partnered with British cycling star and Olympic gold medallist, Laura Trott for its Keep Playing #LikeAGirl campaign. As part ...

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Prepare For Barbecue Season With P&G

  •  06/06/2016
  •  Febreze,Fabric Care,Fairy

As the weather gets warmer, more and more people like to cook and entertain their friends and families outdoors. Barbecues and alfresco dining are great fun, but can also be very messy. Dishes will be dirtier, floors ...

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Always Discreet Introduces New PMP

  •  23/05/2016
  •  Adult Incontinence,Always Discreet,Incontinence Pads,Always,sensitive bladder

Always Discreet, P&G’s brand offering a full range of products for sufferers of Adult Incontinence, is increasing its support of the convenience sector with the launch of two new Price-Marked Packs (PMPs). Availab...

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Oral-B's New Step-Change Collection Offers Improved Whitening Results

  •  11/05/2016
  •  Oral-B,Oral Care,Whitening toothpaste

P&G has extended its Oral-B 3D White range with a selection of transformative products clinically proven to deliver better and faster whitening results.  Available now to pharmacies, the range comprises of the new...

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ALWAYS MYFIT: A RANGE FOR EVERY WOMAN

Always®, the number one femcare brand from P&G, is revolutionising the way women purchase pad...

NEW FLASH FORMULA SET TO MAKE HOMECARE SALES FAST AS LIGHTNING

Flash, the market-leading homecare brand from Procter & Gamble (P&G), is introducing brea...

Pampers launches its smallest ever nappy for premature babies in the UK

Pampers is continuing its commitment to the happy, healthy development of every baby in the UK, i...

Always introduces new Maxi PMP to help convenience retailers boost Femcare sales

Always, the number one femcare brand from P&G, has released a new price marked pack for its p...

Pantene introduces Smart Pro-V Conditioners to its portfolio

P&G’s worldwide number one haircare brand Pantene has introduced Smart Pro-V, an upgrade acro...