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Febreze reveals latest innovation with new OdourClear technology

  •  15/03/2017
  •  Febreze,Spray,technology,innovation,Odour

P&G has unveiled yet another step-change for its air care brand, Febreze, with a technology upgrade across its entire portfolio and three new ranges of functional products, designed to engage with new shoppers and...

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Always introduces new Maxi PMP to help convenience retailers boost Femcare sales

  •  20/02/2017
  •  always,pmp,price-marked-pack,Femcare

Always, the number one femcare brand from P&G, has released a new price marked pack for its popular Always Maxi range. The latest PMP, which is just £1.15, is designed to help convenience retailers boost sales. Read more


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Pantene introduces Smart Pro-V Conditioners to its portfolio

  •  24/01/2017
  •  Pantene,Hair,Shampoo,Conditioner,Pro-V

P&G’s worldwide number one haircare brand Pantene has introduced Smart Pro-V, an upgrade across its range of conditioners to treat damaged hair and build strength in the areas that need it most.

As a signpo...

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Herbal Essences launches new Daily Detox collection

  •  24/01/2017
  •  Haircare,Shampoo,Conditioner,Herbal Essences,Daily Detox

Following research carried out by P&G on the damaging effects air pollution has on hair, Herbal Essences has launched a new range of shampoos and conditioners, specifically created to gently cleanse hair of daily ...

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P&G Recruits ShelfHelpers to Continue Growing Convenience Sales

  •  23/01/2017
  •  Homecare,Laundry,Babycare,Fabric Care,ShelfHelp,ShelfHelpers,Retailers,Oral Care,Femcare,2017,P&G

Procter & Gamble is bringing together a group of elite retailers to help boost sales within the convenience channel, across its core categories – Laundry, Health & Beauty, Homecare and Baby.

Following t...

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Bold introduces Irresistible Scents for bigger sales

  •  18/01/2017
  •  Bold,Fabricare,Laundry

Bold 2in1, one of P&G’s leading fabric care brands, is introducing two new Irresistible scents to its range of detergents. Available now, the new variants target fragrance lovers, who are the heaviest category spe...

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Gillette launches its new 'Every Story Has A Face' global campaign

  •  07/12/2016
  •  Gillette,Male Grooming,Star Wars,Rougue One

Ahead of the global release of Rogue One: A Star Wars Story, the first standalone Star Wars film, two of the world’s most iconic consumer brands are bringing to life the stories that live behind every face. Gillette, ...

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New Christmas Party campaign shows how Tampax Compak Pearl protects better against leaks than other tampons

  •  07/12/2016
  •  Tampax,Femcare,Tampax Compak Pearl,Christmas Party

As the Christmas party season kicks off, Procter & Gamble (P&G) is showing how ‘life looks great with Tampax’ in its latest national media campaign for the UK’s leading tampon brand. Targeting 16-34 year olds,...

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Paul O’Grady teams up with Febreze to tackle

  •  25/11/2016
  •  Febreze,#12Stinks,#PaulOGrady

P&G has rolled in one of the nation’s favourite comedians, Paul O’Grady and the The London Community Gospel Choir to drive sales of its best-selling, odour-eliminating brand, Febreze this Christmas. The festive pa...

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Always Sensitive: Soft Like Cotton Protection

  •  27/10/2016
  •  Always,Always Sensitive,Femcare

Always Soft & Fit is being rebranded as Always Sensitive to explicitly promote the product’s cotton-like comfort and launch a modern look with brand new packaging, distinctively designed to appeal to the brand’s y...

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Recent News

Oral Care: Grow your sales

Our Oral Care habits are changing and data shows the number of people who have bad oral health ha...

ShelfHelp is giving members a chance to win 20 spring-themed POS displays

We’re giving retailers the chance to win 20 spring-themed POS packs to help you win the spring oc...

P&G boosts homecare portfolio with new Flash Ultra range

Flash, a leading homecare brand from P&G, has added a new premium range to its collection of ...

ShelfHelp unveils new members area

ShelfHelp.co.uk, the one-stop shop for category advice ...