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Venus targets busy women with market-leading innovation

  •  02/04/2015
  •  Venus,Emma,Willis,Embrace,sensitive,razors

To support sales in the lead up to summer, the UK’s number one selling female blades and razor brand[1] Gillette Venus is launching a range of innovative razo...

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Procter & Gamble innovates the Fabric Care Category with Daz GO Pods

  •  15/03/2015
  •  Laundry,Daz,Fabric Care,Pods

Procter & Gamble (P&G) is introducing an innovative addition to its popular laundry brand Daz: the new Daz GO Pods. Available to retailers nationwide from May, the Daz GO Pods are set to make washing easier wh...

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Gillette launches latest razor featuring new FlexBall technology

  •  16/02/2015
  •  Gillette,FlexBall,technology,launch,ProGlide,new

Gillette® has an impressive track record of breakthrough product innovation and investing in big launches in this sector and the highly anticipated NEW Gillette® Fusion ProGlide with new cutting edge FlexBall Technolo...

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P&G invites parents to share their ‘pearls of wisdom’ on their babies sleeping, with #babysleep giveaway

  •  01/02/2015
  •  Baby,Babycare,Pampers

P&G is pleased to announce the recent launch of an engaging new social media competition from Pampers, aimed at parents and to promote their leading Pampers Baby Dry nappies.

Pampers are partnering with ren...

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Lenor unveils Limited Edition Scents in partnership with British fashion designer Giles Deacon

  •  12/01/2015
  •  Giles Deacon,Lenor,Limited Edition,scents

Lenor, P&G’s popular fabric conditioner, is expanding its Lenor Super-Concentrate fabric conditioner portfolio with the launch of three new limited edition scents created in collaboration with British fashion icon...

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Fresh New Year Sales with new Febreze Spring SKUs

  •  06/01/2015
  •  Spring,Febreze,SKU,launch,New Year

P&G has launched a Spring collection across its range of Febreze and Ambi Pur air fresheners, aimed to reinforce the brand’s ‘odour elimination equity’ and drive trial by making the most out of one of the highest ...

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Fairy unveils record-breaking plans for Bake-a-Wish

  •  01/12/2014
  •  Homecare,Fairy,Make a Wish,Anniversary,Year,Bake,Record,Largest,Cake,Scuplture

Fairy, P&G’s leading washing-up brand, is in the 11th year of its partnership with Make-A-Wish Foundation® and this year is supporting their annual Bake-a-Wish® fundraising campaig...

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Lenor seals the deal with new Freshlock technology upgrade

  •  28/08/2014
  •  Lenor,Freshlock,upgrade,technology

Lenor, P&G’s popular fabric conditioner, has unveiled a breakthrough formula upgrade across its entire portfolio that aims to help keep clothes fresher for longer[1] Read more


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Always® Discreet launches new Always Discreet for sensitive bladders

  •  06/08/2014
  •  Always,Discreet,new,sensitive,bladders,UI

Procter & Gamble’s Always brand is launching new Always Discreet for sensitive bladders – a range of liners and pads that are thinner (up to 40 per cent*) than the leading brand, while absorbing two times more tha...

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Always upgrades liner range for the summer

  •  01/08/2014
  •  Health & Beauty,Femcare,Always

P&G femcare brand Always is upgrading its existing liner ranges this summer with new individually wrapped liners, emphasising the premium appeal of its daily protection product and encouraging consumers to trade u...

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Recent News

Always introduces new Maxi PMP to help convenience retailers boost Femcare sales

Always, the number one femcare brand from P&G, has released a new price marked pack for its p...

Pantene introduces Smart Pro-V Conditioners to its portfolio

P&G’s worldwide number one haircare brand Pantene has introduced Smart Pro-V, an upgrade acro...

Herbal Essences launches new Daily Detox collection

Following research carried out by P&G on the damaging effects air pollution has on hair, Herb...

P&G Recruits ShelfHelpers to Continue Growing Convenience Sales

Procter & Gamble is bringing together a group of elite retailers to help boost sales within t...

Bold introduces Irresistible Scents for bigger sales

Bold 2in1, one of P&G’s leading fabric care brands, is introducing two new Irresistible scent...