News

All news
News
Gillette Venus 1_450x344.png

Venus targets busy women with market-leading innovation

  •  02/04/2015
  •  Venus,Emma,Willis,Embrace,sensitive,razors

To support sales in the lead up to summer, the UK’s number one selling female blades and razor brand[1] Gillette Venus is launching a range of innovative razo...

Read more

Daz GO Pods 12w_450x344.png

Procter & Gamble innovates the Fabric Care Category with Daz GO Pods

  •  15/03/2015
  •  Laundry,Daz,Fabric Care,Pods

Procter & Gamble (P&G) is introducing an innovative addition to its popular laundry brand Daz: the new Daz GO Pods. Available to retailers nationwide from May, the Daz GO Pods are set to make washing easier wh...

Read more

Gillette 376 razor pack_450x344.png

Gillette launches latest razor featuring new FlexBall technology

  •  16/02/2015
  •  Gillette,FlexBall,technology,launch,ProGlide,new

Gillette® has an impressive track record of breakthrough product innovation and investing in big launches in this sector and the highly anticipated NEW Gillette® Fusion ProGlide with new cutting edge FlexBall Technolo...

Read more

Pampers Baby Dry_450x344.png

P&G invites parents to share their ‘pearls of wisdom’ on their babies sleeping, with #babysleep giveaway

  •  01/02/2015
  •  Baby,Babycare,Pampers

P&G is pleased to announce the recent launch of an engaging new social media competition from Pampers, aimed at parents and to promote their leading Pampers Baby Dry nappies.

Pampers are partnering with re...

Read more

Lenor GD Ruby Jasmine 925ml 37sc UK_450x344.png

Lenor unveils Limited Edition Scents in partnership with British fashion designer Giles Deacon

  •  12/01/2015
  •  Giles Deacon,Lenor,Limited Edition,scents

Lenor, P&G’s popular fabric conditioner, is expanding its Lenor Super-Concentrate fabric conditioner portfolio with the launch of three new limited edition scents created in collaboration with British fashion icon...

Read more

Vanilla_Air_Care_Freesia V4_450x344.png

Fresh New Year Sales with new Febreze Spring SKUs

  •  06/01/2015
  •  Spring,Febreze,SKU,launch,New Year

P&G has launched a Spring collection across its range of Febreze and Ambi Pur air fresheners, aimed to reinforce the brand’s ‘odour elimination equity’ and drive trial by making the most out of one of the highest ...

Read more

Fairy Bake A Wish_450x344.png (1)

Fairy unveils record-breaking plans for Bake-a-Wish

  •  01/12/2014
  •  Homecare,Fairy,Make a Wish,Anniversary,Year,Bake,Record,Largest,Cake,Scuplture

Fairy, P&G’s leading washing-up brand, is in the 11th year of its partnership with Make-A-Wish Foundation® and this year is supporting their annual Bake-a-Wish® fundraising campaig...

Read more

Lenor Unstoppables_Fresh_450x344.png

Lenor seals the deal with new Freshlock technology upgrade

  •  28/08/2014
  •  Lenor,Freshlock,upgrade,technology

Lenor, P&G’s popular fabric conditioner, has unveiled a breakthrough formula upgrade across its entire portfolio that aims to help keep clothes fresher for longer[1] Read more


Always_M3_RETAIL_PROPORTIONAL_APR14_450x344.png

Always® Discreet launches new Always Discreet for sensitive bladders

  •  06/08/2014
  •  Always,Discreet,new,sensitive,bladders,UI

Procter & Gamble’s Always brand is launching new Always Discreet for sensitive bladders – a range of liners and pads that are thinner (up to 40 per cent*) than the leading brand, while absorbing two times more tha...

Read more

Always Dailies_450x344.png

Always upgrades liner range for the summer

  •  01/08/2014
  •  Health & Beauty,Femcare,Always

P&G femcare brand Always is upgrading its existing liner ranges this summer with new individually wrapped liners, emphasising the premium appeal of its daily protection product and encouraging consumers to trade u...

Read more

Recent News

ShelfHelp is giving members a chance to win 20 spring-themed POS displays

We’re giving retailers the chance to win 20 spring-themed POS packs to help you win the spring oc...

P&G boosts homecare portfolio with new Flash Ultra range

Flash, a leading homecare brand from P&G, has added a new premium range to its collection of ...

ShelfHelp unveils new members area

ShelfHelp.co.uk, the one-stop shop for category advice ...

P&G unveils largest fabric enhancer launch on Lenor for 10 years with new Parfum des Secrets collection

Lenor Parfum des Secrets is a new collection of sophisticated Fabric Enhancers that feature inten...