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Fresh New Year Sales with new Febreze Spring SKUs

  •  06/01/2015
  •  Spring,Febreze,SKU,launch,New Year

P&G has launched a Spring collection across its range of Febreze and Ambi Pur air fresheners, aimed to reinforce the brand’s ‘odour elimination equity’ and drive trial by making the most out of one of the highest ...

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Fairy unveils record-breaking plans for Bake-a-Wish

  •  01/12/2014
  •  Homecare,Fairy,Make a Wish,Anniversary,Year,Bake,Record,Largest,Cake,Scuplture

Fairy, P&G’s leading washing-up brand, is in the 11th year of its partnership with Make-A-Wish Foundation® and this year is supporting their annual Bake-a-Wish® fundraising campaig...

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Lenor seals the deal with new Freshlock technology upgrade

  •  28/08/2014
  •  Lenor,Freshlock,upgrade,technology

Lenor, P&G’s popular fabric conditioner, has unveiled a breakthrough formula upgrade across its entire portfolio that aims to help keep clothes fresher for longer[1] Read more


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Always® Discreet launches new Always Discreet for sensitive bladders

  •  06/08/2014
  •  Always,Discreet,new,sensitive,bladders,UI

Procter & Gamble’s Always brand is launching new Always Discreet for sensitive bladders – a range of liners and pads that are thinner (up to 40 per cent*) than the leading brand, while absorbing two times more tha...

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Always upgrades liner range for the summer

  •  01/08/2014
  •  Health & Beauty,Femcare,Always

P&G femcare brand Always is upgrading its existing liner ranges this summer with new individually wrapped liners, emphasising the premium appeal of its daily protection product and encouraging consumers to trade u...

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