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Stores set for lightning sales with new reduced price flash PMP

  •  05/07/2017
  •  Flash,PMP,Homecare

Flash, the market-leading homecare brand from Procter & Gamble (P&G), has reduced the price of its Flash Task Sprays price marked pack (PMP) from £2.25 to £1.99*.

The decision was take...

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New Flash formula set to make homecare sales fast as lightning

  •  12/05/2017
  •  Homecare,Flash

Flash, the market-leading homecare brand from Procter & Gamble (P&G), is introducing breakthrough multi-surface technology across all of its All-Purpose cleaners. The upgraded formula is rolling-out across the...

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Febreze reveals latest innovation with new OdourClear technology

  •  15/03/2017
  •  Febreze,Spray,technology,innovation,Odour

P&G has unveiled yet another step-change for its air care brand, Febreze, with a technology upgrade across its entire portfolio and three new ranges of functional products, designed to engage with new shoppers and...

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P&G Recruits ShelfHelpers to Continue Growing Convenience Sales

  •  23/01/2017
  •  Homecare,Laundry,Babycare,Fabric Care,ShelfHelp,ShelfHelpers,Retailers,Oral Care,Femcare,2017,P&G

Procter & Gamble is bringing together a group of elite retailers to help boost sales within the convenience channel, across its core categories – Laundry, Health & Beauty, Homecare and Baby.

Following ...

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Paul O’Grady teams up with Febreze to tackle

  •  25/11/2016
  •  Febreze,#12Stinks,#PaulOGrady

P&G has rolled in one of the nation’s favourite comedians, Paul O’Grady and the The London Community Gospel Choir to drive sales of its best-selling, odour-eliminating brand, Febreze this Christmas. The festive pa...

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P&G Works Miracles With New Flash A-ha TV Campaign

  •  10/08/2016
  •  Flash

P&G’s market-leading homecare brand, Flash, has released a brand new advertising campaign featuring the iconic Queen song, ‘Flash’. The TV and radio adverts will run until the end of the year.  They show how Flash...

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Prepare For Barbecue Season With P&G

  •  06/06/2016
  •  Febreze,Fabric Care,Fairy

As the weather gets warmer, more and more people like to cook and entertain their friends and families outdoors. Barbecues and alfresco dining are great fun, but can also be very messy. Dishes will be dirtier, floors ...

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P&G and Kimberly Wyatt team up to help consumers dance their place clean

  •  24/03/2016
  •  Flash,Febreze,Viakal,Kimberly Wyatt

P&G has teamed up with celebrity performer and TV presenter Kimberly Wyatt to make cleaning more fun, by creating a series of spring cleaning-inspired dance moves for each room of the house. In association with P&...

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Fairy and Make-a-Wish get Britain baking

  •  01/08/2015
  •  Homecare,Fairy,Rochelle,Humes,Make a Wish,Charity,Bake

Fairy, P&G’s leading dish care brand, has joined forces with Make-a-Wish® UK as well as The Saturday’s singer and TV presenter Rochelle Humes in support of the charity’s annual fundraising event Bake-A-Wish® with ...

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Fresh New Year Sales with new Febreze Spring SKUs

  •  06/01/2015
  •  Spring,Febreze,SKU,launch,New Year

P&G has launched a Spring collection across its range of Febreze and Ambi Pur air fresheners, aimed to reinforce the brand’s ‘odour elimination equity’ and drive trial by making the most out of one of the highest ...

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Recent News

Stores set for lightning sales with new reduced price flash PMP

Flash, the market-leading homecare brand from Procter & Gamble (P&G), has reduced the pri...

P&G hosts inaugural ShelfHelp forum to help retailers win in convenience

P&G has reaffirmed its commitment to the convenience and impulse channel by hosting its first...

Always Myfit: a range for every woman

Always®, the number one femcare brand from P&G, is revolutionising the way women purchase pad...

New Flash formula set to make homecare sales fast as lightning

Flash, the market-leading homecare brand from Procter & Gamble (P&G), is introducing brea...

Pampers launches its smallest ever nappy for premature babies in the UK

Pampers is continuing its commitment to the happy, healthy development of every baby in the UK, i...