News: Laundry

All Laundry news
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ShelfHelp is giving members a chance to win 20 spring-themed POS displays

  •  05/04/2018

We’re giving retailers the chance to win 20 spring-themed POS packs to help you win the spring occasion. The giveaway is live on Twitter now, here’s what you need to do to enter:


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Win In Spring With The Shelfhelp Pos Display Competition

  •  01/04/2018

Shelfhelp.co.uk, the category advice hub for convenience stores from P&G, is giving retailers a chance to win one of 20 spring-themed POS displays for their laundry and ho...

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P&G unveils largest fabric enhancer launch on Lenor for 10 years with new Parfum des Secrets collection

  •  08/03/2018
  •  Lenor

Lenor Parfum des Secrets is a new collection of sophisticated Fabric Enhancers that feature intense, seductive scents. The range includes four new Secrets scents; Mystery, Dazzle, Blush and Kiss. Using science and art...

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P&G takes laundry cleaning to next level with latest innovation

  •  02/02/2018

Ariel, one of the leading laundry brands in market, has upgraded its range of liquid products - Ariel 3 in 1 Pods and Ariel Cold Wash gel – to give a better clean and brighter finish. The products are available to ret...

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P&G scoops seven Product of the Year Awards

  •  31/01/2018

Procter & Gamble has once again walked away from the Product of the Year Awards on a high, with a total of seven winners across its brands.

The line-up of winners includes: Ariel 3in1, Febreze Heavy Duty A...

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A Bold start to 2018 as laundry brand launches new range

  •  15/01/2018
  •  Bold,Lenor,Washing

P&G is enhancing its Bold portfolio with a new range of 3 in1 Pods, launching in stores at the end of January.  Available in four scents, the Pods use the 3-chamber technology to clean, soften and freshen your clo...

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ShelfHelp programme nominated at RN Retailer Choice Awards 2017

  •  08/12/2017
  •  ShelfHelp,Award,Retailers

Procter & Gamble has been nominated within the ‘Merchandising Initiative of the Year’ category for its ShelfHelp scheme at this year’s RN Retailer Choice Awards. For a third consecutive year, the RN Retailer Choic...

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ShelfHelp retailers load up on laundry sales

  •  21/11/2017
  •  ShelfHelp,ShelfHelpers,Laundry

Swapping traditional laundry powders to pods and gels has contributed to a substantial uplift in value sales for a selection of retailers from across the country, after they followed P&G’s ShelfHelp advice.

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Fairy Non Bio announces partnership with Great Ormond Street Hospital Children’s Charity

  •  19/10/2017
  •  Fairy,Laundry,Washing,Children,Cleaning

Fairy Non Bio, pioneer of gentle fabric care for sensitive skin, is proud to announce ambitions to raise at least £150,000 to help seriously ill children being treated at world-leading Great O...

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Discover the science behind Ariel Pods

  •  25/09/2017
  •  ariel,3in1,washing,fabric,fabric care,detergent

We’re all familiar with the life cycle of the t-shirt, from heralded as a staple of your day-to-day wardrobe to being consigned to the back of cupboard, a faded and baggy version of its former self. Washing plays a ke...

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Recent News

Oral Care: Grow your sales

Our Oral Care habits are changing and data shows the number of people who have bad oral health ha...

ShelfHelp is giving members a chance to win 20 spring-themed POS displays

We’re giving retailers the chance to win 20 spring-themed POS packs to help you win the spring oc...

P&G boosts homecare portfolio with new Flash Ultra range

Flash, a leading homecare brand from P&G, has added a new premium range to its collection of ...

ShelfHelp unveils new members area

ShelfHelp.co.uk, the one-stop shop for category advice ...