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P&G takes laundry cleaning to next level with latest innovation

  •  02/02/2018
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Ariel, one of the leading laundry brands in market, has upgraded its range of liquid products - Ariel 3 in 1 Pods and Ariel Cold Wash gel – to give a better clean and brighter finish. The products are available to ret...

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P&G scoops seven Product of the Year Awards

  •  31/01/2018
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Procter & Gamble has once again walked away from the Product of the Year Awards on a high, with a total of seven winners across its brands.

The line-up of winners includes: Ariel 3in1, Febreze Heavy Duty Ae...

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A Bold start to 2018 as laundry brand launches new range

  •  15/01/2018
  •  Bold,Lenor,Washing

P&G is enhancing its Bold portfolio with a new range of 3 in1 Pods, launching in stores at the end of January.  Available in four scents, the Pods use the 3-chamber technology to clean, soften and freshen your clo...

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ShelfHelp programme nominated at RN Retailer Choice Awards 2017

  •  08/12/2017
  •  ShelfHelp,Award,Retailers

Procter & Gamble has been nominated within the ‘Merchandising Initiative of the Year’ category for its ShelfHelp scheme at this year’s RN Retailer Choice Awards. For a third consecutive year, the RN Retailer Choic...

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ShelfHelp retailers load up on laundry sales

  •  21/11/2017
  •  ShelfHelp,ShelfHelpers,Laundry

Swapping traditional laundry powders to pods and gels has contributed to a substantial uplift in value sales for a selection of retailers from across the country, after they followed P&G’s ShelfHelp advice.

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Fairy Non Bio announces partnership with Great Ormond Street Hospital Children’s Charity

  •  19/10/2017
  •  Fairy,Laundry,Washing,Children,Cleaning

Fairy Non Bio, pioneer of gentle fabric care for sensitive skin, is proud to announce ambitions to raise at least £150,000 to help seriously ill children being treated at world-leading Great O...

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Discover the science behind Ariel Pods

  •  25/09/2017
  •  ariel,3in1,washing,fabric,fabric care,detergent

We’re all familiar with the life cycle of the t-shirt, from heralded as a staple of your day-to-day wardrobe to being consigned to the back of cupboard, a faded and baggy version of its former self. Washing plays a ke...

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P&G hosts inaugural ShelfHelp forum to help retailers win in convenience

  •  21/06/2017
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P&G has reaffirmed its commitment to the convenience and impulse channel by hosting its first ShelfHelp forum. The event brought together the company’s “ShelfHelpers” retailer ambassadors, all selected by P&G ...

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Bold introduces Irresistible Scents for bigger sales

  •  18/01/2017
  •  Bold,Fabricare,Laundry

Bold 2in1, one of P&G’s leading fabric care brands, is introducing two new Irresistible scents to its range of detergents. Available now, the new variants target fragrance lovers, who are the heaviest category spe...

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P&G introduces new PMP formats to help convenience stores boost laundry sales

  •  16/09/2016
  •  Ariel,Bold,Fairy,price-marked-pack

Procter & Gamble (P&G) has released three new price marked packs (PMPs) for its popular laundry brands, Ariel, Bold and Fairy. The latest PMPs, which all have an RRP of £1.99, signal P&G’s continued suppor...

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