News: Laundry

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P&G introduces new PMP formats to help convenience stores boost laundry sales

  •  16/09/2016
  •  Ariel,Bold,Fairy,price-marked-pack

Procter & Gamble (P&G) has released three new price marked packs (PMPs) for its popular laundry brands, Ariel, Bold and Fairy. The latest PMPs, which all have an RRP of £1.99, signal P&G’s continued suppor...

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P&G celebrates success at the Product of the Year Awards 2016

  •  24/02/2016
  •  PoTY,P&G,Award

Procter & Gamble has picked up eight awards at the prestigious Product of the Year Awards 2016. Leading brands Gillette, Pampers, Always, Tampax, Oral-B and Ambi Pur all won awards for most innovative product in t...

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P&G relaunches Shelfhelp website

  •  29/01/2016
  •  ShelfHelp,website,relaunch,new,2016

ShelfHelp, the impartial category management advice website from Procter & Gamble is being relaunched to ensure it remains an essential business tool for convenience retailers who want to grow their Laundry, Healt...

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P&G helps Retailers to Win in Spring

  •  29/01/2016
  •  Win in Spring,2016,retailers

Flowers are not the only things that grow in spring.  In fact, the season offers an unmissable opportunity for retailers to grow their sales through a few simple yet effective measures and set themselves up for the re...

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Laundry PMP Range to Boost Convenience Sales

  •  27/11/2015
  •  PMP,price-marked-pack,Ariel,Bold,Daz

Leading manufacturer Procter & Gamble continues its support of the convenience sector with the launch of a range of new Laundry PMPs.  The selection includes some of the company’s most trusted and popular brands a...

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The gentle formula for bigger sales: Procter & Gamble introduces New Fairy Non Bio Pods

  •  26/05/2015
  •  Fairy,non-bio,pods,sensitive

Procter & Gamble (P&G) presents its latest innovation in the fabric care category: the new Fairy Non Bio Pods.  Available to retailers now, this new product is specifically targeted at consumers with sensitive...

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Bold 2in1 launches its biggest innovation in the last six years with Bold 2in1 Pearls

  •  18/05/2015
  •  Bold,Pearls,2 in 1

Bold 2in1, one of P&G’s leading fabric care brands, is sprucing up the laundry category with the launch of its latest technological advancement, new Bold 2in1 Pearls. As the brand’s first ever three-chamber deterg...

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Procter & Gamble innovates the Fabric Care Category with Daz GO Pods

  •  15/03/2015
  •  Laundry,Daz,Fabric Care,Pods

Procter & Gamble (P&G) is introducing an innovative addition to its popular laundry brand Daz: the new Daz GO Pods. Available to retailers nationwide from May, the Daz GO Pods are set to make washing easier wh...

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Lenor unveils Limited Edition Scents in partnership with British fashion designer Giles Deacon

  •  12/01/2015
  •  Giles Deacon,Lenor,Limited Edition,scents

Lenor, P&G’s popular fabric conditioner, is expanding its Lenor Super-Concentrate fabric conditioner portfolio with the launch of three new limited edition scents created in collaboration with British fashion icon...

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Lenor seals the deal with new Freshlock technology upgrade

  •  28/08/2014
  •  Lenor,Freshlock,upgrade,technology

Lenor, P&G’s popular fabric conditioner, has unveiled a breakthrough formula upgrade across its entire portfolio that aims to help keep clothes fresher for longer[1] Read more

Recent News

ShelfHelp unveils new members area, the one-stop shop for category advice ...

P&G unveils largest fabric enhancer launch on Lenor for 10 years with new Parfum des Secrets collection

Lenor Parfum des Secrets is a new collection of sophisticated Fabric Enhancers that feature inten...

P&G sniffs out new aircare products

P&G has unveiled a line-up of innovative air care products as part of a major range extension...

P&G takes laundry cleaning to next level with latest innovation

Ariel, one of the leading laundry brands in market, has upgraded its range of liquid products - A...

New Fairy Original reformulation offers best ever grease cleaning

Fairy Liquid Dishwash has been reformulated for 2018, offering Fairy’s Lift Action Boost technolo...