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Always Myfit: a range for every woman

  •  12/05/2017
  •  Always,Femcare

Always®, the number one femcare brand from P&G, is revolutionising the way women purchase pads by changing its packaging to communicate the shape and strength of each size more effectively. Available now, the laun...

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Always introduces new Maxi PMP to help convenience retailers boost Femcare sales

  •  20/02/2017
  •  always,pmp,price-marked-pack,Femcare

Always, the number one femcare brand from P&G, has released a new price marked pack for its popular Always Maxi range. The latest PMP, which is just £1.15, is designed to help convenience retailers boost sales. Read more


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Always Sensitive: Soft Like Cotton Protection

  •  27/10/2016
  •  Always,Always Sensitive,Femcare

Always Soft & Fit is being rebranded as Always Sensitive to explicitly promote the product’s cotton-like comfort and launch a modern look with brand new packaging, distinctively designed to appeal to the brand’s y...

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Always partners with Olympic gold medallist Laura Trott in new #LikeaGirl campaign

  •  01/08/2016
  •  Always,#LikeAGirl

In the lead-up to the 2016 Olympics, Always, the UK’s No.1 Femcare brand from P&G, has partnered with British cycling star and Olympic gold medallist, Laura Trott for its Keep Playing #LikeAGirl campaign. As part ...

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Always Discreet Introduces New PMP

  •  23/05/2016
  •  Adult Incontinence,Always Discreet,Incontinence Pads,Always,sensitive bladder

Always Discreet, P&G’s brand offering a full range of products for sufferers of Adult Incontinence, is increasing its support of the convenience sector with the launch of two new Price-Marked Packs (PMPs). Availab...

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New £1 PMP for the UK’s No.1 selling Pantyliner brand

  •  18/12/2015
  •  Always,PMP

Always, the UK’s number one Femcare brand from P&G[1], is launching a £1 price-marked-pack (PMP) along with a packaging makeover of its Always Dailies...

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Always is set to attract more shoppers with new PMP offer

  •  20/07/2015
  •  PMP,price-marked-pack,Always,Always Ultra

Always, the UK’s number one femcare brand from P&G[1], is launching a £2.29* price-marked-pack (PMP) along with a packaging makeover for its best-sell...

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Always reveals new #LikeAGirl Unstoppable Video

  •  09/07/2015
  •  Always,Like,Girl,#LikeAGirl,Unstoppable,Video

Always, the UK’s No.1 Femcare brand from P&G, has launched a new video as part of its global #LikeAGirl campaign, encouraging girls to be confident during puberty and beyond.  This follows up on the phenomenal suc...

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More profits Always guaranteed with latest PMP offering

  •  06/07/2015
  •  Always,Always Ultra,PMP,price-marked-pack,launch

The UK’s number one femcare brand from P&G, Always, offers a £2.29 price-marked-pack (PMP) of its best-selling Always Ultra SKUs to grow Health and Beauty sales in the convenience and independents channel. 

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Always® Discreet launches new Always Discreet for sensitive bladders

  •  06/08/2014
  •  Always,Discreet,new,sensitive,bladders,UI

Procter & Gamble’s Always brand is launching new Always Discreet for sensitive bladders – a range of liners and pads that are thinner (up to 40 per cent*) than the leading brand, while absorbing two times more tha...

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