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A Bold start to 2018 as laundry brand launches new range

  •  15/01/2018
  •  Bold,Lenor,Washing

P&G is enhancing its Bold portfolio with a new range of 3 in1 Pods, launching in stores at the end of January.  Available in four scents, the Pods use the 3-chamber technology to clean, soften and freshen your clo...

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Bold introduces Irresistible Scents for bigger sales

  •  18/01/2017
  •  Bold,Fabricare,Laundry

Bold 2in1, one of P&G’s leading fabric care brands, is introducing two new Irresistible scents to its range of detergents. Available now, the new variants target fragrance lovers, who are the heaviest category spe...

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P&G introduces new PMP formats to help convenience stores boost laundry sales

  •  16/09/2016
  •  Ariel,Bold,Fairy,price-marked-pack

Procter & Gamble (P&G) has released three new price marked packs (PMPs) for its popular laundry brands, Ariel, Bold and Fairy. The latest PMPs, which all have an RRP of £1.99, signal P&G’s continued suppor...

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Laundry PMP Range to Boost Convenience Sales

  •  27/11/2015
  •  PMP,price-marked-pack,Ariel,Bold,Daz

Leading manufacturer Procter & Gamble continues its support of the convenience sector with the launch of a range of new Laundry PMPs.  The selection includes some of the company’s most trusted and popular brands a...

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Bold 2in1 launches its biggest innovation in the last six years with Bold 2in1 Pearls

  •  18/05/2015
  •  Bold,Pearls,2 in 1

Bold 2in1, one of P&G’s leading fabric care brands, is sprucing up the laundry category with the launch of its latest technological advancement, new Bold 2in1 Pearls. As the brand’s first ever three-chamber deterg...

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