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P&G introduces new PMP formats to help convenience stores boost laundry sales

  •  16/09/2016
  •  Ariel,Bold,Fairy,price-marked-pack

Procter & Gamble (P&G) has released three new price marked packs (PMPs) for its popular laundry brands, Ariel, Bold and Fairy. The latest PMPs, which all have an RRP of £1.99, signal P&G’s continued suppor...

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Prepare For Barbecue Season With P&G

  •  06/06/2016
  •  Febreze,Fabric Care,Fairy

As the weather gets warmer, more and more people like to cook and entertain their friends and families outdoors. Barbecues and alfresco dining are great fun, but can also be very messy. Dishes will be dirtier, floors ...

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Fairy and Make-a-Wish get Britain baking

  •  01/08/2015
  •  Homecare,Fairy,Rochelle,Humes,Make a Wish,Charity,Bake

Fairy, P&G’s leading dish care brand, has joined forces with Make-a-Wish® UK as well as The Saturday’s singer and TV presenter Rochelle Humes in support of the charity’s annual fundraising event Bake-A-Wish® with ...

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The gentle formula for bigger sales: Procter & Gamble introduces New Fairy Non Bio Pods

  •  26/05/2015
  •  Fairy,non-bio,pods,sensitive

Procter & Gamble (P&G) presents its latest innovation in the fabric care category: the new Fairy Non Bio Pods.  Available to retailers now, this new product is specifically targeted at consumers with sensitive...

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Fairy unveils record-breaking plans for Bake-a-Wish

  •  01/12/2014
  •  Homecare,Fairy,Make a Wish,Anniversary,Year,Bake,Record,Largest,Cake,Scuplture

Fairy, P&G’s leading washing-up brand, is in the 11th year of its partnership with Make-A-Wish Foundation® and this year is supporting their annual Bake-a-Wish® fundraising campaig...

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Recent News

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P&G hosts inaugural ShelfHelp forum to help retailers win in convenience

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Always Myfit: a range for every woman

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New Flash formula set to make homecare sales fast as lightning

Flash, the market-leading homecare brand from Procter & Gamble (P&G), is introducing brea...

Pampers launches its smallest ever nappy for premature babies in the UK

Pampers is continuing its commitment to the happy, healthy development of every baby in the UK, i...