News: Homecare

Stores set for lightning sales with new reduced price flash PMP
05410076807239-Flash Bathroom Spray Grease 500ML .png

New £1.99 PMP

Flash, the market-leading homecare brand from Procter & Gamble (P&G), has reduced the price of its Flash Task Sprays price marked pack (PMP) from £2.25 to £1.99*.

The decision was taken to reduce the price mark on this best-selling SKU following feedback from convenience retailers that they wanted to drive customer loyalty by offering good value for money.

Rav Garcha of Nisa Broadway, Birmingham says: “£2 seems to be the magic number, so allowing us to sell Flash at a price consistently less than that will have a big impact on sales. It’s great that P&G is listening to what we – and our customers – want and creating pricing strategies that work for all involved.”

The new £1.99 PMP is available to retailers now.

 

*Price at sole discretion of the retailer

  •  By ShelfHelp UK
  •  05/07/2017
  •  Flash,PMP,Homecare

Recent News

ShelfHelp is giving members a chance to win 20 spring-themed POS displays

We’re giving retailers the chance to win 20 spring-themed POS packs to help you win the spring oc...

P&G boosts home care portfolio with new Flash Ultra range

Flash, a leading homecare brand from P&G, has added a new premium range to its collection of ...

ShelfHelp unveils new members area

ShelfHelp.co.uk, the one-stop shop for category advice ...

P&G unveils largest fabric enhancer launch on Lenor for 10 years with new Parfum des Secrets collection

Lenor Parfum des Secrets is a new collection of sophisticated Fabric Enhancers that feature inten...

P&G sniffs out new aircare products

P&G has unveiled a line-up of innovative air care products as part of a major range extension...