Pantene Pro-V Micellar Cleanse and Nourish now available
Pantene, the world’s number one haircare brand, has launched a new collection to bring the skin care benefits of micellar water to hair. Available now, Pantene Pro-V Micellar Cleanse and Nourish is on shelves in the grocery and convenience sector in a shampoo, conditioner and foam conditioner.
Originally designed to help women combat harsh Parisian water, micellar is now used to cleanse skin of toxins resulting from pollution, and has significantly grown in popularity over the past 12 months. This latest launch means that women can now treat their hair with the same level of care as their skin.
With its special blend of Pro-V antioxidants and Micellar Complex, Pantene Pro-V Micellar and Nourish helps combat the issues that daily life throws at hair, such as pollution.
Jo Vaughan, haircare brand manager, says: “It’s important that we continue to react to consumer insights and shopper trends to innovate the category. The launch of our Micellar collection is a strong addition to the range of shampoos and conditioners, not only because of the science behind the product but also because it responds to the rising popularity for micellar based products.
“Pantene has a 70-year history of developing healthy hair science and it’s important that we continue to drive innovation in the sector. We’re confident this latest launch will help increase growth not only for Pantene, but the category as a whole.”
Unlike traditional deep cleaning shampoos, the Pantene Pro-V Micellar Cleanse & Nourish Shampoo formula is a special blend of Pro-V nutrients and Micellar Complex that lifts and captures impurities from the surface of the hair whilst maintaining the essential nutrients it needs - so hair is left clean and strong.
The Pantene Pro-V Micellar Cleanse & Nourish collection includes:
- Pantene Pro-V Micellar Cleanse & Nourish Shampoo, £2.99*
- Pantene Pro-V Micellar Cleanse & Nourish Conditioner, £2.99*
- Pantene Pro-V Micellar Cleanse & Nourish Foam Conditioner, £2.99*
- By ShelfHelp UK