News: Baby

Pampers and UNICEF announce 11 years of partnership
20160908_s06-010FN©venni.jpg (1)

Announcing the new ‘Amazing Babies’ campaign, fronted by Kimberley Walsh

P&G’s market-leading nappy brand Pampers has partnered with UNICEF for the 11th consecutive year. Today, celebrity mum and former Girls Aloud singer Kimberley Walsh launches the new ‘Amazing Babies’ campaign.

Available now to convenience retailers, special marked packs are available across a selection of Pampers nappies and wipes, communicating the brand’s “1 Pack = 1 Vaccine” campaign – helping UNICEF to eliminate Maternal & Newborn Tetanus (MNT) now in 19 countries. With 19 countries left[1], Pampers and UNICEF are now half way towards achieving the goal of eliminating MNT from the world.

Thanks to the support of families, since the Pampers-UNICEF began in 2006, an estimated 500,000** newborn babies have been saved and a vaccine has reached a mother and her baby every second.

Paolo Haeusermann, Pampers Brand Manager at P&G, says: “By simply buying packs of Pampers with the UNICEF logo or by engaging with campaign content online, UK parents can make a genuine difference and continue to support our wish to eliminate maternal and newborn tetanus everywhere. We’re urging retailers to stock promotional packs to drive awareness of this campaign even further.”

Kimberley Walsh comments: “I feel hugely honoured to be supporting the Pampers-UNICEF campaign in its 11th year. As a mum to Bobby, and expecting my second child later this year, I feel great empathy with other mothers around the world who, just as I do, want nothing more than to deliver a happy, healthy baby. The reason I’m so passionate about this campaign is that mums and dads here in the UK can make a very real difference by doing nothing more than buying the Pampers that they need for their little ones.”

To find out more, visit

- Ends –


[1] Afghanistan, Angola, CAR, Chad, DRC, Ethiopia, Equatorial Guinea, Guinea Conakry, Haiti, Kenya, Mali, Nigeria, Pakistan, Philippines, Papua New Guinea, Republic of the Sudan, Republic of South Sudan, Somalia and Yemen

For further information, please contact the P&G team at Mercieca

Email: / Tel: 020 7485 0100


Notes for Editors

This year Indonesia and Niger join the list of countries where Pampers® funding has helped to eliminate MNT.  However, there are still 19 countries where the disease remains a threat. Through the continuation of their simple “1 pack=1 life-saving vaccine” campaign, Pampers’s funding is helping UNICEF eliminate MNT in all countries where it exists. This effort involves working with governments, and partnering with organizations working on the ground to expand access to this life saving vaccine.

About P&G:

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene® and SK-II®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands in the UK & Ireland.


UNICEF promotes the rights and wellbeing of every child, in everything we do.  Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.  For more information, please visit


“1 Pack = 1 Life-Saving Vaccine”

For each Pampers® pack with the UNICEF logo purchased, Procter & Gamble supports UNICEF in the fight against newborn tetanus with 5.6p / €0.078. This amount equals for example the costs of one tetanus vaccine or supports its delivery. UNICEF does not endorse any brand or product. More information under or

“1 view/share = 1 Life-Saving Vaccine”

For each video viewed or shared, Procter & Gamble supports UNICEF in the fight against newborn tetanus with 5.6p / €0.078. This amount equals for example the costs of one tetanus vaccine or supports its delivery. For example, just two vaccinations will protect mother and child against tetanus during delivery and at birth. Mothers will be protected against tetanus for at least the next 3 years and newborns for first 2 months of life. UNICEF does not endorse any brand or product. More information under or

UNICEF Pledge Donations

All parents want their children to be secure, well nourished, educated and healthy.  Through your support, you’re helping children that need it most, but there are many more who are vulnerable and urgently in need.  By becoming a monthly donor to UNICEF today you can join thousands of other parents who donate every month to improve the lives of these vulnerable children. Visit to see the difference that you can make.

  •  By ShelfHelp UK
  •  13/10/2016
  •  UNICEF,Pampers,babycare

Recent News

Oral Care: Grow your sales

Our Oral Care habits are changing and data shows the number of people who have bad oral health ha...

ShelfHelp is giving members a chance to win 20 spring-themed POS displays

We’re giving retailers the chance to win 20 spring-themed POS packs to help you win the spring oc...

P&G boosts homecare portfolio with new Flash Ultra range

Flash, a leading homecare brand from P&G, has added a new premium range to its collection of ...

ShelfHelp unveils new members area, the one-stop shop for category advice ...