News: Baby

P&G Announces Biggest Campaign In Company History
News Image_450x344px.jpg

P&G's 'Thank You, Mum' Campaign In Partnership With Jessica Ennis-Hill

Gold medal winning heptathlete, Jessica Ennis-Hill and her mum, Alison Powell were at The Savoy Hotel yesterday for the unveiling of Procter & Gamble (P&G)’s latest “Thank You, Mum” campaign ahead of the Rio 2016 Olympic Games. 

The “Thank You, Mum” campaign is part of P&G’s worldwide partnership with the International Olympic Committee (IOC) and is the biggest campaign in the company’s history.  P&G, maker of Olay®, Pampers® and Gillette Venus® signed a 10-year partnership as a TOP sponsor with the IOC, extending through 2020.

As the Proud Sponsor of Mums, P&G helps to bring a unique insight to the celebration of the Olympic Games because behind every amazing athlete is an equally amazing mum, and P&G is proud to champion the role mums play as the key advocates for many of the athletes’ lives around the world. It’s their mum’s love, support and their inner strength that has helped their kids to become the world’s best athletes today.

“What I like about the P&G “Thank You, Mum” campaign is that it recognises that an athlete’s journey begins with the lessons they learn from their mum so they’re not just supporting an athlete, but also celebrating the mum too,” said Ennis-Hill.


For further information please contact the P&G team at Mercieca

T: 020 7485 0100 E:



P&G brands are committed to giving mums the best, each and every day. Not just mums of Olympians, but all mums, all around the world. As a Worldwide Olympic Partner, when P&G brands like Olay®, Pampers® and Venus® partner with athletes on their Olympic Games journey, P&G also recognises the mum who supported them every step of the way. For the Rio 2016 Olympic Games, 18 P&G brands in more than 35 countries will activate the Company’s Olympic Games campaign through TV and digital content, in-store displays, public relations and social media.


P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II® and Vicks®.  The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands. 

  •  By ShelfHelp UK
  •  02/05/2016
  •  Jessica Ennis,International Olympic Committee,design

Recent News

ShelfHelp unveils new members area, the one-stop shop for category advice ...

P&G unveils largest fabric enhancer launch on Lenor for 10 years with new Parfum des Secrets collection

Lenor Parfum des Secrets is a new collection of sophisticated Fabric Enhancers that feature inten...

P&G sniffs out new aircare products

P&G has unveiled a line-up of innovative air care products as part of a major range extension...

P&G takes laundry cleaning to next level with latest innovation

Ariel, one of the leading laundry brands in market, has upgraded its range of liquid products - A...

New Fairy Original reformulation offers best ever grease cleaning

Fairy Liquid Dishwash has been reformulated for 2018, offering Fairy’s Lift Action Boost technolo...