Always allocate brand and segment space on your shelves in line with value share. We recommend that you analyse your pharmacy’s sales results over a period of several weeks to find out which products are your best-sellers.
Colgate (paste) and Oral B (Brushing) are the key signpost brands for Oral Care, so give them maximum visibility on your fixture.
Site brushes and paste by brand and then, in ascending price, from left to right. This is how the shelf space should be allocated: Brushing (top shelf), Paste (2nd shelf), Denture and Interdental (3rd shelf) and Mouthwash (bottom shelf). If space allows, set up a separate children’s section.