Pharmacy customers tend to be older, so are more likely to be suffering from dental issues. Therefore it is important that they find need the right Oral Care products in store to suit their needs, not just a cheap selection. Shoppers are increasingly looking to pharmacies for more specialist products that cater to specific dental requirements. All these factors mean that Oral Care is huge opportunity within your pharmacy. If shelves are over-stocked with £1 lines, you are likely to miss out on this opportunity.