Skin Care

The Basics. Five things to remember.

The Basics 5 things to remember:

  • 73% of shoppers claim they find the skincare shelf not very enjoyable to shop, so ensure that the merchandising principles are followed
  • List a breadth of ranges, including mid-tier and premium to ensure shoppers still have a choice and drive regime purchase
  • Core ranges account for >90% of category sales, so allocate most of your shelf space to them
  • Women who are 45 and older are key users of the facial moisturising category in the UK
  • Simplify the range and shopping experience to help close the sale in store