Skin Care

The Basics. Five things to remember.

Don’t forget that:

  • 73% of shoppers claim they find the skincare shelf not very enjoyable to shop, so ensure that the merchandising principles are followed
  • Customers have a clear idea of the skincare brands they expect to find in a store and can find it frustrating if they’re not there so make sure you stock the top brands
  • List a breadth of ranges, including mid-tier and premium to ensure shoppers still have a choice and drive regime purchase
  • Core ranges account for >90% of category sales, so allocate most of your shelf space to them
  • Simplify the range and shopping experience to help close the sale in store

Click here for the latest skin care planograms.

Pick from three variations to suit your store and the size of your fixture.



Read all the latest category and product news stories from Procter & Gamble. Hear about brand innovation, marketing activity and shopper insight that can help you maximise category sales and keep your customers coming back time and time again.

- Health & beauty, Baby care, Adult Incontinence, grooming and oral care


ShelfHelp is a one-stop shop for category advice from brand leaders P&G, helping community pharmacists to maximise their OTC sales up and down the country.

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