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Skin Care

The latest shopper insights.
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80% of skincare category growth is driven by NPD. While the most popular way of discovering new skincare products is through advertising, 15% of consumers rely on in-store shopping – and this percentage increases when it comes to actually purchasing a product[1] – so keep up-to-date with the latest products to market.

Remember, women who are 45 and older are key users of the facial moisturising category in the UK so make sure your fixture appeals to this core target audience.

 

[1] Videology survey, 2013, n= 1,459 respondents


Click here for the latest skin care planograms.


Pick from three variations to suit your store and the size of your fixture.

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Read all the latest category and product news stories from Procter & Gamble. Hear about brand innovation, marketing activity and shopper insight that can help you maximise category sales and keep your customers coming back time and time again.

- Health & beauty, Baby care, Adult Incontinence, grooming and oral care

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